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Unlock Your Tech Market Mojo

Stop guessing, start growing

Offerlogic helps cybertech companies and channel partners nail their go-to-market strategy in the UK and Northern Europe. Bringing proper, no-nonsense guidance for real growth. And for investors: clear thinking to spot winners and boost cybertech investments. 

Services

1

For Channel Partners

Ready to level up your offer portfolio? Whether you're looking to tweak, add, or change what you offer, we'll work together to define winning propositions that resonate with your teams, your customers, and drive serious results. 

 

Let's sort your strategy and unlock new opportunities.

2

For Cybertech Vendors

Cracking the UK and Northern European market can feel like attempting a Rubik's Cube blindfolded.

 

Let's use smart, practical expertise to get your cybersecurity tech seen, understood, and adopted. And ditch the jargon to build a go-to-market that delivers real traction.

3

For Investors

Looking for deep market insights in the cybersecurity space? Need expert advisory to boost the performance of your tech portfolio companies?

 

Offerlogic provides the strategic clarity and industry understanding to inform your investment decisions and optimise go-to-market for maximum impact and increased valuation.

My Story

Getting your tech to market in the UK & Northern Europe shouldn't be so complex – I get it.

 

I'm Lance. Blessed with 20 years in market leading businesses in cybersecurity and tech, I've seen what works. I founded Offerlogic to cut through the noise and to provide clear, no-nonsense go-to-market strategies for you to truly thrive.

 

My approach is rooted in real-world experience across vendor and channel ecosystems. I've been in the trenches, building and executing successful market entry and growth plans – practical, battle-tested guidance tailored to the unique challenges of the UK & Northern European tech markets, especially cybersecurity.

 

What makes Offerlogic different? It's my blend of strategic insight with a roll-up-your-sleeves, let's-actually-get-this-done attitude. I don't just deliver reports; I become an extension of your team, through focused workshops or consultancy that resembles fractional CPO/CTO leadership to drive execution.

 

My goal: to empower your choices with clarity, so you confidently navigate the market and achieve proper, sustainable growth – that's your market mojo shining.

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Lance Williams
Bright ideas

So What?

​For channel partners enhancing offerings, I bring deep vendor and services understanding to craft compelling portfolios.

 

For cybertech vendors landing or expanding in the UK & Northern Europe, I offer nuanced perspectives on market entry and partnerships.

 

And for investors in cybersecurity, my on-the-ground experience provides valuable due diligence.

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Let's ditch guesswork, simplify the complex, and unlock your full potential in these critical markets.

A Little Help From My Friends.

Thing is, Offerlogic's not an island. To really nail things for you, we've teamed up with some brilliant alliance partners who have earnt our trust over the years. Really good people. They bring their own awesome skills to the table, meaning we can offer you the full shebang. It's not just about having more buddies in the business; it's about getting you better results by tapping into some seriously clever folks and reaching further. Together, we can really make some magic happen.

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