Investing in Cybertech or Channel? Let's Talk Sense (Before You Sign on the Dotted Line)

Alright, you're an investor with a keen eye on the buzzing world of cybersecurity and the IT channel. Smart move. But before you go splashing the cash, wouldn't it be handy to have someone who's actually been in the trenches, seen the good, the bad, and the downright baffling at the go-to-market level? That's where I come in.

You see, my time at market leaders like Softcat and Distology wasn't just about clocking in and out. It was a proper education in what "good" really looks like, not just in getting stuff out the door, but in how a business actually runs. At Softcat, I spent seven years building and leading the IT services portfolio. That wasn't just a fancy title; it meant getting my hands dirty with the nitty-gritty of service design – the commercial bits, the operational side of things, the legal wrangling, and even the sales and marketing wizardry. Trust me, I've seen the inner workings from every angle.

Then, over at Distology, I had a front-row seat to the parade of cybertech vendors arriving with a plan for channel engagement that was, shall we say, a bit... optimistic. Often, the global channel bigwigs, managing things from the other side of the pond, just didn't have the time to really engage the UK and Northern European markets. They were often guessing, frankly, about the return on investment.

So, what's this mean for you, the discerning investor? Well, if you're weighing up an investment in an IT channel business, I can help you give it a proper once-over, on multiple levels – the very ones I've just mentioned. I can help you see beyond the glossy presentations and understand the true potential (or the potential pitfalls!). And if you've already got a cybertech gem in your portfolio that's looking to crack the UK and Northern European markets, I can jump in and give them the on-the-ground support they need to make a real impact.

And because I'm not one for being a one-man band, I've got some cracking business alliances. These partners can lend a hand with things like fractional channel management (getting the right people in without the full-time commitment), adapting product marketing to really resonate with the local market, and getting in front of the key cybersecurity leaders who matter.

Basically, I bring the real-world experience and a no-nonsense approach to help you make smarter investment decisions in the cyber and tech space. Let's have a chat before you make your next big move – it could just be the most valuable conversation you have.